Dario Lanis
Year
2017
Production
Design, 3D Production, 3D Animation
and Composition.
and Composition.
Agency
Machi
The best of football
“Superliga” is the first division Football Championship in Argentina.
We are commissioned the TV branding due to the recent constitution of the entity.
It is sought to transmit the experience of football and a modern image, to position
this championship among the most innovative leagues.
Primary
Cream Brown
#e3ddd7
Secondary
Black
#0f0f0f
The color palette selected:
gold, brown and yellow, are associated to a premium product.
Typography
The brand typeface is Clan OT, a modern sans-serif, contemporary and
functional but full of character. The Bold font is heavy and unifies the grungy
style of the graphics, moreover the light font is clear and easy to read.
This typography has a wide range of variations and allowed us to create contrast.
On-Air
Co-Branding
Superliga image coexists with that of potential sponsors.
Each of the brands with their requirements intend to jopin forces
for an event of great importance in the media.
